Simpliv

This high level course will give those who understand marketing the competency to begin to frame a social media plan that will accomplish the desired objectives. It covers: Basic understanding of social media What social media is good for Why social media is an essential part of today’s marketing mix and then goes into detail on Social media marketing plan Keyword discovery and research Content discovery Search optimization Adwords and the use of multiple social media platforms like Linkedin Twitter Facebook Google+ Email Mobile Event marketing and pulling together the social media team and the all important editorial calendar The course includes a workbook template for each lesson’s exercises. If completed, you will have a draft social media marketing plan ready for implementation. The course will take about one hour to complete. The exercises will require as much time as you have available to prepare a quality social media marketing pla...