Simpliv LLC MD Shahanshah Manzoor on why CXO’s should blog
I have often been roiled by the question of whether CEO’s (or, I’ll put it more precisely, CXO’s) should blog. I know that the first question that comes to mind upon reading this point is: how do I do it? Does my busy schedule permit it? Shouldn’t it be something we leave to our content team? Well, a big no. I have discovered that it is not only important, but vital for CXO’s to blog. Yes, we are busy people. My own 14-hour workday is crammed with umpteen mails, presentations, business meetings, discussions, and all the other stuff that senior managers do. Yet, squeezing the time to blog is an important exercise. It is important from a number of standpoints. Let me describe to you my reasons for which we CXO’s must make the time for blogging: Opportunity to share our thoughts Our thoughts matter. Period. Most senior managers are experienced in their profession and not many are in their seats by accident. CXO’s are executives who are valued for their insights that are a result o...